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Torrent Details
Lynda - Google AdWords Essential Training Jun 2017
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468.31 MB
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Lynda - Google AdWords Essential Training Jun 2017
1. Introduction
02. Before getting started.mp4
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01. Welcome.mp4
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02. Before getting started.en.srt
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01. Welcome.en.srt
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10. 9. Key Optimization Strategies
36. Review keyword quality score in AdWords.mp4
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35. Key optimization tips.mp4
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34. Setting up campaign experiments.mp4
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35. Key optimization tips.en.srt
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36. Review keyword quality score in AdWords.en.srt
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34. Setting up campaign experiments.en.srt
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11. 10. Going Beyond the Basics
37. Reviewing bid adjustments.mp4
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39. Audience insights for remarketing lists.mp4
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38. Audience remarketing.mp4
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41. Customize a landing page by keyword in AdWords.mp4
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40. Using ad extensions.mp4
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38. Audience remarketing.en.srt
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37. Reviewing bid adjustments.en.srt
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39. Audience insights for remarketing lists.en.srt
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40. Using ad extensions.en.srt
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41. Customize a landing page by keyword in AdWords.en.srt
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12. Conclusion
42. Goodbye.mp4
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42. Goodbye.en.srt
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2. 1. Pay-Per-Click Advertising
03. An overview of AdWords.mp4
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07. Understanding Quality Score and the auction system.mp4
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05. Benefits to using AdWords.mp4
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06. Understanding the AdWords structure.mp4
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04. Where ads appear.mp4
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07. Understanding Quality Score and the auction system.en.srt
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03. An overview of AdWords.en.srt
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05. Benefits to using AdWords.en.srt
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06. Understanding the AdWords structure.en.srt
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04. Where ads appear.en.srt
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3. 2. Before Getting Started
08. Define your business.mp4
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10. Define your customers.mp4
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11. Setting realistic expectations.mp4
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09. Define your product.mp4
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08. Define your business.en.srt
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10. Define your customers.en.srt
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11. Setting realistic expectations.en.srt
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09. Define your product.en.srt
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4. 3. Getting Started with AdWords
13. Exploring the interface.mp4
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12. Setting up an account.mp4
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14. A look at AdWords Express.mp4
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13. Exploring the interface.en.srt
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12. Setting up an account.en.srt
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14. A look at AdWords Express.en.srt
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5. 4. Researching Your Keywords
16. Using Google Keyword Planner.mp4
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17. Targeting with keywords.mp4
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15. How keywords work.mp4
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16. Using Google Keyword Planner.en.srt
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17. Targeting with keywords.en.srt
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15. How keywords work.en.srt
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6. 5. Creating Your First Campaign
18. Choosing a campaign.mp4
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21. An overview of ad extensions.mp4
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20. Deciding on bid settings.mp4
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19. Selecting your audience.mp4
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22. Advanced campaign settings.mp4
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18. Choosing a campaign.en.srt
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21. An overview of ad extensions.en.srt
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20. Deciding on bid settings.en.srt
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19. Selecting your audience.en.srt
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22. Advanced campaign settings.en.srt
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7. 6. Creating Your First Advertisement
27. Adding ad groups and reviewing options.mp4
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24. Creating an ad group and adding keywords.mp4
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23. Writing your text ad.mp4
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25. Creating text ads.mp4
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26. Finalizing a campaign.mp4
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27. Adding ad groups and reviewing options.en.srt
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23. Writing your text ad.en.srt
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24. Creating an ad group and adding keywords.en.srt
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25. Creating text ads.en.srt
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26. Finalizing a campaign.en.srt
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8. 7. Monitoring Your Advertisements
28. A look at reporting.mp4
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29. Search Terms, Auction Insights, and User Location reports.mp4
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31. Understanding ROI.mp4
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30. Creating and exporting reports.mp4
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28. A look at reporting.en.srt
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29. Search Terms, Auction Insights, and User Location reports.en.srt
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31. Understanding ROI.en.srt
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30. Creating and exporting reports.en.srt
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9. 8. Advanced Advertising Tracking
33. Setting up Conversion Tracking.mp4
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32. Connecting Google Analytics.mp4
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33. Setting up Conversion Tracking.en.srt
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32. Connecting Google Analytics.en.srt
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InfoHash:
3ADD6D0CAFA4C6FB8F16074648AACCE1636857BB
Last updated:
Jan 24, 2022
File count:
84 B
File Category:
1
Tags:
lynda, google, adwords, essential, training
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